The de la Cruz Collection is pleased to announce the opening of an installation of works by American artist Seth Price.

In an interview with Gwen Allen in 2007, Seth Price stated - "I'm interested in the effect of digital technologies, as they reached the marketplace sometime in the 1970s. It does happen to line with my own life span." Like Marcel Broodthaers and Felix Gonzalez-Torres, Seth Price is interested in the importance of the distribution and dispersion of the artwork.

In Digital Video Digital Effect: Spills, 2004, Price alters a homemade video shot by Joan Jonas featuring Richard Serra and Robert Smithson discussing current issues referring to the art market. Price uses electronic ink to abstract and erase the image, however their conversation can be heard. The packaging of the video is an integral part of the work, creating a time capsule, and questioning the obsolescence of technology.

Price's use of industrial methods is manifested in his vacuum-formed works. In this case, the synthetic rope becomes a "luscious" object even though its just a plastic mold like those used today for packaging and distributing mass-produced goods.

Seth Price was born in East Jerusalem 1973.
He lives and works in New York.